What is Salesforce Health Cloud?

What is Salesforce Health Cloud?

Leading healthcare brands around the world are transforming patient experience using a revolutionary tool.
This is how Salesforce Health Cloud is powering this major shift.

Salesforce Health Cloud is revolutionising the way the healthcare industry provides services and support to their patients and customers. But let’s start at the beginning.

Salesforce has received praise for its groundbreaking CRM (Customer Relationship Manager) software. But the company has long outgrown its initial scope. Today, the Salesforce line offers dozens of top-tier products designed to give companies a holistic view of their business on a single platform.

Salesforce Health Cloud

In much the same way it has transformed many areas in the past years, Salesforce Health Cloud in now reshaping the healthcare industry, with a clear impact on customer and patient experience. Just like the most popular Salesforce products, the Salesforce Health Cloud provides a holistic view by aggregating multiple external legacy systems, and conveying data into one centralised interface.

4 key advantages of Salesforce Health Cloud

1. 360º view of patients
Alll patient information and data is easily accessible and cleverly organised to make assessments easier. Patient history, medication logs, treatments, and communication preferences, all gathered in one place, facilitating care. Besides, Salesforce integrates patient data with medical devices and wearables. The result is a more fluid patient experience, where clients don’t need to repeat information. That means more time with the patient, and less administrative tasks.

2. Multi-device patient engagemen
Mobile has become the best way to engage patients in distance treatments. With Salesforce Health Cloud, hospitals and pharmaceutical companies can offer multi-device options, in order to improve adherence and engagement, while delivering excellent service and patient experience.

3. Real-time coordination of patient care
Not only does Salesforce Health Cloud allow for patient-carer communication in a fast and secure way, it also monitors patients in real-time. Healthcare professionals can quickly respond to medical emergencies by having access to a personal and professional network of carers.

4. Analytics and AI-driven forecasts
With centralised data, Salesforce Health Cloud can give your teams forecasts based on patient history, identify at-risk populations, or recommend actions for timely intervention and greater engagement. With built-in AI and analytics, healthcare companies can monitor patient programs or trial participation, as well as predict sales behaviours, or even identify new opportunities.

There is obviously a lot to consider when taking on a new system, especially when it concerns the healthcare industry and scores of sensitive and confidential information. As such, seamless integration of legacy systems is vital. At Near Partner, we recommend a multilayered and nuanced approach, benefiting from the myriad of features in the Salesforce Health Cloud package. We then customize these features to your business and client base. This is what we have done in many previous iterations, such as with EZFY.

We love success stories: EZFY

Let us tell you about Ezfy. Ezfy was born in 2019 with the mission of transforming the health journey of people with chronic illnesses. Especially relevant with COVID-19, Ezfy’s patient-centric approach improved the way people experience healthcare, from diagnosis to treatment follow-up.

This innovative project was the first-ever implementation of the Salesforce Health Cloud in Portugal and we, at Near Partner, are honoured to have been a part of it. Ezfy has made it from an idea to a reality, and now connects hundreds of community users and patients for an excellent health care journey.

Deliver excellence in healthcare with Salesforce Health Cloud

The Salesforce Health Cloud enables personalized communication between patients and associated healthcare entities, streamlining care management and coordination, and boosting patient experience through a user-friendly system architecture.

Is the Health Cloud a replacement for your existing Electronic Health Record (EHR)? No, even better: the Salesforce Health Cloud was built to be a patient relations management platform, and to integrate and extend the capabilities of existing EHRs. Salesforce Health Cloud supports all kinds of clinically focused processes, from patient acquisition and subsequent relationship management, to care plan tracking and patient assessment.

Health Cloud + EHRs

Not sure if the Salesforce Health Cloud is what your company needs? Feel free to chat with us! Get in touch with our dedicated team of Salesforce developers, with years of experience in implementing projects in this field. At Near Partner are more than happy to help you figure out what works and what does not, whether you are ready to roll or still testing the waters. Send us your questions!

Luís Antunes

I'm a salesforce developer passionate about Salesforce and bringing your business into this wonderful ecosystem.