Real-time healthcare monitoring at your fingertips
Our Salesforce team worked closely with Ezfy to create a platform capable of provide a more effective and safer health journey for pharmacies and their users.
Key take-aways
- A customized Salesforce Health Cloud platform and a Salesforce Experience Cloud solution guaranteed communication and information-sharing among healthcare providers;
- Pharmacies benefit from enhanced simplicity and efficiency in their processes;
- Salesforce generated reports enabled continuous evaluation of patient progress;
Overview
Ezfy came into being in 2019 as a result of the accumulated experience of its founding partners in various projects in the health sector in general, and in the pharmaceutical market in particular. Which prove the need to develop customized programs that promote the effectiveness and safety of established pharmacological therapies, generating evidence of them in a real-life context.
In short, Ezfy works with partner pharmacies to accompany patients with diseases that require monitoring and support in their different stages of evolution, whether before, during or after diagnosis. But with unprecedented challenges arising from a growing network, they needed a new approach.
“Transparency on the part of EZFY and Near Partner was important to the success of the solution. The commitment made by the Near Partner team, as well as the closeness of the communication, ensured that the end result was as desired.” Diogo Cruz |
Analyzing our problem
EZFY required a reliable, user-friendly platform to cover the entire healthcare journey, from pre-diagnosis to treatment and normalization stage. To do so, the solution needed to:
- Accommodate a diverse range of patient needs, ensuring a personalized approach.
- Data reporting to process and provide real-time insights about the treatment.
- Cover all the tasks needed to make the whole system effective along the health journey.
We also helped EZFY throughout the process of identifying the most suitable technological solutions for the functional needs already identified.
Custom solution for complex needs
Together with EZFY, we designed a platform with various user profiles to centralize communication and patient care information. We customized a Salesforce Health Cloud platform to standardize, record, and generate tracking data for various care plans. Additionally, we developed a Salesforce Experience Cloud solution where pharmacies can consult information to provide custom care for each patient. Modern solutions have been implemented, such as a mobile application, a portal and others.
Challenges
One size does not fit all: the vast array of unique cases and exceptions within each program posed challenges for implementation, rendering a generic solution impractical.
To guarantee centralized communication and information it was also necessary to get every stakeholder onboard (including pharmacies, hospitals, doctors, nurses, physiotherapists, psychologists, and the patients themselves).
Additionally, each patient care monitoring program entails different steps to be fulfilled by healthcare providers, in order to ensure treatment protocol is followed. So, compliance with healthcare regulations was also an issue.
At last, the interface needed to be simple and intuitive to use, as to not further complicate already complex healthcare journeys.
The Results
EZFY now has over 300 registered pharmacies with an average 5 to 6 active users per account.
- The healthcare journey of a patient with chronic illness, which can be extremely complex, is now more straightforward, guided by clear steps. This ensures that no dates or steps are missed during treatment, from pre-diagnosis to diagnosis, treatment, and ultimately, normalization.
- For pharmacies, the process has been significantly improved, benefitting from more simplicity and efficiency.
- Salesforce generated reports allow for continuous evaluation of progress and patients can trust in a secure healthcare journey tailored to their needs.
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