with Salesforce
CLIENT OVERVIEW
Blink Payment, a leading financial services provider, was facing one of the most common frustrations of high-growth businesses: outdated manual billing processes that couldn’t keep up with their expanding operations.
Their reliance on manual invoicing was strangling efficiency, delaying invoices, and burning money. As their customer base expanded, so did their operational headaches. If Blink wanted to scale, they had to abandon their outdated processes and embrace automation. This is their story.
Headquarters: London
Industry: Financial Services
70+
Users
Elavon and Blink
Integration
Ari Eder
Strategic Growth Director
Blink Payment operates in a high-stakes environment, providing SMEs with fast, secure, and reliable payment processing. Yet, internally, their billing operations still entirely on manual processes. Customer data was scattered across spreadsheets, making it nearly impossible to maintain accuracy at scale. Human errors were bound to happen, resulting in billing discrepancies and delayed payments.
As the company grew, so did the complexity of its financial operations. The finance team was overwhelming in administrative work, struggling to keep up with increasing transaction volumes. Clients grew frustrated with delayed invoices. Cash flow suffered. Operational costs surged. Blink Payment needed a custom billing solution capable of sustaining high speed growth – fast.
To solve Blink’s billing problem, we designed and implemented a Salesforce-Elavon integration that transformed how they managed payments and subscriptions.
Here’s how it happened:
This was more just an upgrade. It was a complete transformation of how Blink handled financial workflows, which a carefully planned rollout.
The first step was rigorous system development and testing. The Salesforce-Elavon integration was put through its paces, running every possible scenario to ensure it could handle Blink’s real-world demands. Edge cases were stress-tested, security protocols were reinforced and fail-safes were built in to prevent unexpected disruptions.
Meanwhile, Blink’s finance team got hands-on training, ensuring they were fully equipped to wield their new, powerful system. Once the system went live, real-time performance monitoring allowed for immediate troubleshooting and further refinements.
This game-changing integration has transformed the way customers engage with these channels, for example with Whatsapp. Now, instead of waiting for human assistance, Blink Payment customers are greeted by our intelligent bot, which is equipped to handle the most common queries customers typically have.
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