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Salesforce changes: our top picks for 2025

Written By

Daniel Pinho

These are some of the most exciting Salesforce changes and what they mean for your company.

Salesforce takes nothing for granted and continues its journey of improvement and evolution to bring new features that suits the needs of the ever-changing market. At this year’s Dreamforce, an event that has become a global technological phenomenon, Salesforce took one big leap towards the future, introducing a suite of advanced features designed to enhance sales, marketing, and customer service operations.

1. Salesforce’s Lightning Experience just got an upgrade

Lightning Experience is Salesforce’s modern, sleek user interface (UI) designed to make working within the platform faster, easier, and more visually appealing. It’s packed with tools to help you get things done efficiently, with a focus on improving how users interact with Salesforce. The Spring ’25 update brings new improvements to Lightning Experience, making it even easier to navigate and find what you need. With these updates, users will notice a cleaner design, faster access to key features, and a smoother overall experience. Whether you’re managing sales, service, or marketing tasks, Lightning Experience helps you work smarter, not harder!

2. Salesforce Flow is now even more powerful

Salesforce Flow is a powerful tool that lets you automate business processes without needing to write code. With Flow, you can create automations that perform actions like sending emails, updating records, or creating tasks automatically based on triggers, like when a new record is created or when a specific condition is met. The Spring ’25 release enhances Salesforce Flow even further, giving you more flexibility and new options to automate even more tasks. These enhancements help businesses streamline their operations, save time, and reduce the risk of errors by ensuring that important tasks happen automatically when they’re needed.

3. New tools for all the devs out there

For developers, Lightning Web Components and Apex are essential tools for building custom solutions on Salesforce. Lightning Web Components allow developers to create dynamic, modern user interfaces, while Apex is Salesforce’s proprietary programming language for building backend functionality. The Spring ’25 release improves both of these tools, making it easier and faster for developers to create more sophisticated applications, improve performance, and better integrate with other systems. These updates help developers work more efficiently, enabling them to deliver more powerful and custom solutions in less time.

4. There’s a new Agent in town

AI Agents are everywhere  – and it’s probably Angetforce 2.0’s fault. Now featuring AI-Assisted Agent Generation, it helps you build custom agents from the ground up. Additionally, the Agentforce Testing Center enables companies to efficiently test agents at scale using AI-generated scenarios. Prompt Builder now supports a broader range of languages, enhancing accessibility and usability across diverse markets. These new features are powered by the Atlas Reasoning Engine, a library of pre-built skills, that integrates with platforms like Slack .

5. You can now talk to your CRM – like humans do

This is likely to be a favorite among your sales team. Einstein AI automates workflows, provides predictive analytics, delivers actionable insights in real-time – and let’s you use plain language to interact with your data. This allows sales teams to prioritize leads effectively and tailor strategies to individual customer needs, streamlining processes and enhancing overall efficiency.

6. Salesforce instantaneous and custom sales pitches will blow your mind

Leveraging real-time customer data, behavioral analytics, and predictive modeling, Salesforce enables the creation of individualized experiences across all touchpoints. This hyper-personalization strengthens customer relationships by ensuring tailored marketing campaigns by AI and big data. These custom sales pitches are created to reasonate with each customer’s unique needs, preferences and behaviors.

7. Unified multi-cloud is now easier than ever

Salesforce’s enhanced integration with major cloud platforms such as AWS, Azure, and Google Cloud offers bidirectional data access, real-time analytics, hybrid search for more, and robust data security. This unified multi-cloud work together makes the Agentforce experience more accurate, allowing businesses to manage workflows more efficiently and derive deeper insights from their data.

8. New (and actually useful) collaborative tools for Hybrid Teams

​Salesforce offers a suite of advanced collaboration tools designed to enhance communication and coordination among hybrid teams. Key features include:​

  • Salesforce Chatter: An enterprise social network that facilitates real-time communication and collaboration among team members, allowing for sharing updates, files, and feedback within the Salesforce platform.

  • Quip: A productivity suite that combines documents, spreadsheets, and slides with real-time chat, enabling teams to collaborate seamlessly on content creation and editing.

  • Agentforce Agents: AI-powered chatbots that automate routine tasks and provide instant responses to common inquiries, streamlining workflows and enhancing team productivity.

  • Slack Integration: Salesforce’s integration with Slack enhances team communication by providing context about Salesforce records within Slack channels and chat conversations, facilitating seamless collaboration. ​

Salesforce is experiencing rapid growth, and an increasing number of companies around the world are adopting this solution to make their processes more agile, productive, and modern. If you feel Salesforce can be a fit for you, we would love to explore with you its full capabilities, to take advantage of the vast range of apps and integrations that the Salesforce suite offers. Our solutions include Salesforce implementation, maintenance, migration, integration, and support services.

And if you are not sure how Salesforce can help you, feel free to explore some of the most powerful Salesforce success stories of companies that we helped improve. Get in touch!

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